The impact of Technology in Marketing

With the emergence of various digital media, it was possible for several companies to take advantage of new digital marketing techniques and new technological trends. This created a great opportunity to be in direct contact with the target audience, since access to information has become easier for the consumer, anyone has the possibility to search what they want at any time and at any time.

Technology and Marketing: the Union

The vast majority of companies, nowadays, are present in social networks, their main focus is the customer, offering them the solution they are looking for, all while using Analytics strategies to measure their performance and improve their experience iteratively. The concept of Analytics is generally defined as a comprehensive and multidimensional field that uses mathematics, statistics, forecasting modeling and machine learning techniques to find meaningful patterns and knowledge in data.

Technology has changed the way of doing marketing, has opened new paths for new elements related to consumer behavior, their extensive information network, relationships and sales, competitiveness, among others. The consumer now has the possibility to understand more about a product or service through the information that he manages to obtain from several searches, being influenced by its relevant content and obtaining a final decision. These product-consumer relationships are always evolving and, in strategic terms, marketing results can only be achieved when considering the customer experience as a performance indicator.

Marketing has evolved immensely in its own concept, it has developed in a industrial economy, where the focus used to be only the product, going through different approaches. With the appearance of the technology, brands no longer are focused only in the customer satisfaction with the product, but in the consumer's personal satisfaction, providing the solution that the customer seeks through benefits and expirences that are worth sharing in the end.

Sources

https://digipaper.com.br/tecnologia-e-marketing-quais-os-principais-impactos-dessa-uniao/

http://operacaodemarketing.com.br/2016/12/o-impacto-da-tecnologia-nos-processos-de-marketing/