8 Marketing Trends for 2022!

Digital marketing is divided into several strategies, each used with a specific objective in order to innovate communication between companies and the target audience. With the crisis caused by the pandemic, digital marketing has evolved and transformed the way brands reach and interact with their customers.
However, there will always be marketing trends that stand out from the rest and that are the most suitable for each company, especially during and after pandemic times.

Here are 8 trends that will improve your digital approach for this year 2022:

• Virtual Assistants / Online Chat
  Personification and humanization of virtual assistants create a closer relationship with companies' consumers in the digital universe.
  These allow you to create a solid relationship between the brand and its customers, enabling fast and efficient service.
  We all know that having a virtual assistant is not exactly in the hands of any company, right? Alternatively, always bet on Online Chats. These can either be worked with a small team behind them, or even be parameterized with minimally automatic messages. What are you waiting for to build loyalty and get more leads for your business?
  
• Videos / short-form-videos
  From Youtube to Tik Tok, to Instagram Reels, the video has gained relevance during the pandemic. The so-called "short-form videos" will continue to mark digital marketing strategies.
  Videos influence purchasing decisions and are able to reach a younger audience.
  
• Metaverse / 3D Digital assets / Augmented Reality
  Metaverse is the name given to the virtual universe, it refers to the immersive and realistic digital world view. It reproduces reality through digital devices in which its users interact with each other.
  One of the artistic concepts that are also starting to become very trendy, or 'fashionable', are images, be it virtual, 3D, 3D icons etc.. Something that is also starting to gain a lot of relevance is AG (Augmented Reality), where more and more companies are looking not only to digitize their products/articles, but also to create digital approaches in augmented reality in order to improve the process of interacting with the brand and its offer, from company to customer.
  
• Social Selling
  The sale of products through social networks continues to rise. In addition to promoting the products and directing consumers to the website, it is now possible to make sales through their own platforms, such as Instagram.
  
• Content Marketing / Story-telling
  Content marketing is a strategy to attract customers through the creation of relevant content (texts, videos, posts on social networks). This is a marketing method that does not promote the brand directly, but attracts the target audience by bringing solutions to their problems.
  
• 5G Telecommunications
  The 5G network ensures the highest speed and connection between devices, ultimately contributing to the purchase process and creating more fluid experiences between brands and the public.
  
• Augmented Reality
  More and more brands are turning to Augmented Reality, as it is able to boost business production in any sector, from industrial maintenance to tourism.
  
• Influencer Marketing / Link Building
  Influencer Marketing is a strategy that is increasingly used by companies to increase their notoriety and sales.
  The success of influencers in social networks is an opportunity for brands to establish profitable partnership relationships with tangible results.
  

These are some trends to implement in your marketing strategy in 2022 and spread your brand among the public.

Sources

https://exame.com/marketing/tendencias-marketing-2022/
https://www.teamlewis.com/pt/magazine/tendencias-marketing-digital-2022/
https://dhlexpress.pt/blog/5-tendencias-de-marketing-digital-para-2022-que-deve-saber/