Social Media: The Power of Social Media in Marketing

Social Media is an essential tool for companies to communicate and reach potential customers. They help expose content to a community of interested people about what each company has to offer.

What is Social Media?

Social Media refers to the means of interaction that people create among themselves in virtual communities where they share and/or exchange information and ideas. It is a collective term for websites and applications that focus on communication, interaction, content sharing, and collaboration.

But why Social Networks?

Over the years people are starting to move further and further away from the traditional and into the digital like Facebook, Twitter, and Youtube.
One of the reasons they choose these Social Networks as their main source of news is because of their ability to provide real-time updates globally.

How to use the power of Social Media in Marketing?

First, you need to select a Social Network, to make this selection you have to research which features best fit the company's business style.
Some examples of Social Networks:

1. Facebook
   
   It is one of the most effective tools to reach new audiences and draw attention to current customers.
   It has the ability to focus on specific target audiences based on location and demographics for behaviors and interests.
   
   
2. Instagram
   
   Every day more than one thousand million photos are liked. This is where quality surpasses quantity. Instagram is a platform where user interactions with brands are greater than on Facebook and Twitter.
   As in all Social Networks, it is about keeping followers entertained and involved, so it is necessary to create posts with images/photos that inspire this target audience to be part of the lifestyle that the company represents.
   
   
3. LinkedIn
   
   LinkedIn, compared to previous platforms, is a network for professionals. It is a platform to build a relationship with influencers. And provide people with solutions to problems they don't know they have themselves.

The great advantage of Social Media is the way it provides companies with an effective approach to the target audience in a more personal and direct way, knowing their needs and doubts, thus facilitating not only the creation of strategies for better brand awareness but also the knowledge about the audience they are trying to attract attention.

Sources

https://www.hustlr.com/power-of-social-media/
https://www.ketchup-marketing.co.uk/a-z-of-marketing/the-power-of-social-media-in-marketing/#